Overview
In this project case study, I will be sharing my experience working on Grafolio, a creative platform where artists and designers showcase their work. My role involved collaborating with illustrators, motion designers, and content creators to enhance the platform's visual storytelling and user engagement.
My contribution
Product strategy
User research
Product design
The team
1 × product manager
2 × product designers
6 × engineers
1 × researcher
1 × marketer
Year
2020
Process
Breaking down the project
My primary focus was on designing visually compelling landing pages and improving the user experience for portfolio displays. I worked on creating layouts that effectively highlighted artists' works while maintaining a seamless navigation flow.
Additionally, I played a key role in content curation, selecting and organizing artwork for promotional campaigns and featured sections. I also contributed to multimedia projects, assisting in the editing and refinement of illustrations, animations, and video content to ensure consistency and high visual quality.
Challenges and Solutions
Enhancing Artist Visibility: To better showcase artists' works, I optimized layout structures and integrated dynamic gallery features that provided an immersive experience.
Consistency in Visual Identity: I worked closely with designers to establish a cohesive aesthetic across different sections of the platform.
User Engagement: By refining UI components and introducing interactive elements, I helped improve user engagement and retention.
Outcome
This project deepened my understanding of digital portfolio presentation and the importance of curating high-quality content. It also strengthened my collaboration skills, as I worked with diverse creative professionals to build a platform that effectively connects artists with audiences.
Through this role, I gained valuable insights into user experience design, visual storytelling, and content strategy in a digital art ecosystem.